Sample Press CoverageMobile Marketer
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Press AnnouncementsMarch 29, 2010 Data Innovation Study Finds 98% of Smart Phone Owners Downloaded Mobile App in Recent Months(Port Washington, NY, March 29, 2010) - Data Innovation today announced the findings from its first Mobile Downloadable Applications Study, a mobile survey of 499 smart phone users conducted between November 2009 and January 2010. Data Innovation, a market research firm specializing in the wireless industry, conducts primary research with an exclusively mobile panel. The study found that an astounding 98% of respondents reported downloading an application for their mobile device in the past three months. Read the entire press release. February 8, 2010 Data Innovation Announces Real-Time Survey Capability(Port Washington, NY, February 8, 2010) - Data Innovation today announced the launch of its real-time mobile survey capability as part of its Mobile Customer Insight Platform™. Real-time surveys are administered during a specific period of time to participants of a specific activity or event. This kind of survey is useful for gathering fresh, in-the-moment opinions, such as feedback about a musical performance or a conference or a sporting event. Read the entire press release. January 19, 2010 Data Innovation Study Finds 70% of Smart Phone Owners Use Mobile Financial Services(Port Washington, NY, January 19, 2010) — Data Innovation today announced the findings from its first Mobile Money Study, a mobile survey of 246 smart phone users conducted December 2009. Data Innovation, a market research firm specializing in the wireless industry, conducts primary research with an exclusively mobile panel. The study found that nearly 70% of respondents had used at least one mobile banking and/or payment service in the past three months. Read the entire press release. |